We (lebneni and I) have decided that we should be hired by the big man to run a coordinated marketing campaign for Dubai. We would prefer payment in shawarmas, but will also except gold nuggets, gold boulders, gold buildings, and/or a private island, made of gold.
Our new campaign will harness and build upon already-existing marketing messages, most of which are perhaps too subtle to convey the true awesomestness of this place… e.g.,
“Burj Dubai: the most prestigious square kilometer on the planet"
and "Dubai Mall: the earth has a new center"
These are eloquent and delicate messages and I’m concerned that a visitor, groggy still from his red-eye flight and with his sense of urban potential numbed from years of living in New York or London, well, he might fail to grasp our world-class premiumosity and revolutionary visions of classic luxury.
So, let’s make it easy for everyone with this campaign theme… "Dubai is THE BESTEST CITY EVER!"
And with that, I would like to begin a series within this blog, which I will dedicate to updating you on Dubai’s bestestness.
Stay tuned, it will redefine your sense of lifestyle...
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